It was not our first event for TV-3: before, we organized the movie premier of Gogol. The Beginning [Gogol. Nachalo] for Kinotavr film festival in Sochi, and later in Moscow. Developing the concept for these events was a sheer pleasure, because the ideas for them were right on the surface. However, it wasn't easy to unite more than ten outstanding projects under one theme. We used our imagination and realized that imagination in itself is a great power, the sixth sense. We developed the script of the event around thoughts, images and perceptions. So, we offered the guests to "feel", "taste", "hear", "inhale" and "see the virtual reality" of the channel.