Roca is a brand of ceramics and bathroom solutions with a century-long history that dates back to 1917 in the suburbs of Barcelona. Today, Roca is an international chain with distributors in 170 countries including Russia. Russia is an important market for the Roca brand, so they intended to have a major celebration in Moscow that would be as big as the celebration in the birth place of the company.
The Blumenkrants team proposed an event designed as an immersive theatre and created a script based on the book The Orient Express by Agatha Christie, replicating the atmosphere of the beginning of the 20th century. The guests were invited to board the comfortable Roca Express and take a journey into the history of the brand from its foundation to the present day. The invitees included famous designers, artists, entertainers, company partners, mass media and the diplomatic community.