Men's magazine Maxim holds an annual beauty contest. The Blumenkrants team joined the 15th competition organized by the magazine. Like every year, the top ten of the prettiest and hottest participants, who were selected by readers and passed the casting, took part in the finale where they had to face the jury and hundreds of viewers to win the crown. Normally, ladies in such contests wear red bikinis on stage, but this time the executive producer Vlad Blumenkrants suggested more modern and more fashionable outfits that would suit the general futuristic theme of the event. It was based on the idea of the American artist Joel Alvarez, who uses adhesive tape to create bikinis on the models' bodies, the author of the popular blog The Black Tape. The bikinis, accessories and headwear were designed by our decorator Anya Shmakina.
For this event, we chose Mercury Space as the venue. We took care of the decoration and branding of the space, designed the outfits for hostesses and invited the restaurant "Spettacolo" with their chef Lorenzo Guardino to create the menu for the event. Djs S-Brother-S were in charge of the music and created a cool dancing mood. The contest ended with a performance of a popular musician Vadim Samoylov, who sang the most famous songs of his band Agatha Christie.