An audio-visual installation to mark the anniversary of the Tolerance Centre

The Museum of Jewish Culture turns into a modern art gallery, where the Blumenkrants team acts as a contemporary artist.
The Jewish Museum and Tolerance Centre isn't just a place dedicated to the history of the Jews in Russia. It's a space that can be transformed into a museum of modern art or a music venue. The Museum aims at providing its visitors with new knowledge and emotions. On its sixth anniversary, the museum prepared a special program including public talks, a performance and a concert of the band SBPCh. To celebrate this event, the Blumenkrants team built an audio-visual installation called "Six Rooms" in the hall of the Museum.

Our tech and creative teams designed the project and the mechanics of how our objet d'art would be demonstrated. According to our idea, a new "building" covered with black vinyl appeared inside the museum. From the outside, you could only see the shape of the construction marked by LED lamps and writings on the walls: quotes about art and the creation process. Inside, there was an entirely different world.
Each of the six rooms was decorated in its own way and had its own ambience. Passing from one room to another, the guests were following the inner state of the artist. The first room — dimly lit, with a recording of different voices playing — signified the beginning of the artistic journey, when the artist is searching for an idea and an inspiration. He discovers it in the nature, and the idea comes rushing into his conscience like thunder and lightning — this is represented in the second room by projections of landscapes and the sounds of nature.
On photos: installation rooms and the central hall of the Jewish Museum.
The walls of the third room were laid with mirrors — the artist is discovering himself. He is looking for the meaning, and this brings the visitor to the fourth room, where all the lights follow the rhythm of the music playing. In the fifth room, you walk on the sand, between cattail, and pass through the stage of reflecting on the result and understanding it. At the end, the creative energy burst out and the visitor enters the last room — into the laser beams and the sounds of the theremin. It's the catharsis — the "soul fever" that can either leave "ashes or deeds" behind it, according to Stanislaw Jerzy Lec.
We were asked if we want to design an entertainment area for the anniversary of the Tolerance Centre only six days before the event. The theme question of the celebration was "What is the museum capable of?", so we asked ourselves the same. We wanted to do something new, show something that had never been done in the museum. We acted as artists and we started thinking like one. What we created was an installation dedicated to the search for inspiration and the artistic journey.
Vlad Blumenkrants
performance director, CEO