GRUNGE JOHN ORCHESTRA. EXPLOSION

Grunge John Orchestra. Explosion (GJO.E) is an independent clothing brand that represents a fusion of such styles as grunge, military, music underground and "classic" streetwear. The first milestone of the brand was the launch of their first collection in 2009, which encapsulated the idea of honest and long-lasting clothing "beyond the system, stereotypes and time." Durable parkas made by this brand soon became their signature item and received international recognition. 10 years after the creation, the brand has its own style, and it has formed a whole community of people united by common interests and opinions. The flagship store became a gravitation point where friends, creative people and music lovers gather to party and to attend various music events.

The anniversary celebration DECADE revolved around a music line-up with some of the most popular Moscow DJs. The event was held at the club called "1930 Moscow", where we created the vibe of a backyard party at the entrance area. There was a photo zone with the symbol of the brand made of rusty metal, the sponsor's bar, a lounge zone and an interactive installation. The street artist Ilya Bodrov aka Playbodik was painting on the surface of the concrete plate together with models wearing GJO.E parkas. Guests could take spray cans and templates and join the activity. The performance was dedicated to the capsule collection Concrete Curtain, which was inspired by the ideas of fighting against mental barriers in the society and against the "iconic" concrete fence with a diamond pattern. Vasily Bvoice, an experienced Moscow DJ, was in charge of the music outside, while a resident of top European and Russian parties Anushka was spinning on the ones and twos inside. Right before the show, the musician and producer Andrei Oid took her place to play a soundtrack that he prepared specially for the show.

At the beginning of the show, the representatives of the Dozhd TV channel came on stage to introduce the collaboration with GJO.E. This was followed by a catwalk with looks from the collections and capsules for the next season. The models were walking along a corridor of light formed by laser beams on top and light diodes at the bottom, which were flashing, lighting up and going out together with the music.

The highlight of the catwalk was a flash mob that showed the strong connection between the brand and its audience. During the finale, the models and the first rows of the viewers put on balaclavas, and the GJO.E team did a curtain call wearing balaclavas, too. The catwalk was followed by a light and music performance Tesla Live by the DJ Nikita Zabelin, who uses resonant transformers for his shows. The party continued with the performance of the frontman of the Franco-Belgian house project d'OP and the brothers Lipsky duet called Simple Symmetry.

There were around 700 guests at the event, including many fans of the brand. A lot of people from Moscow's creative circle came to pay their respect to the brand, such as the singer Anton Belyaev (Therr Maitz), the founder of the Dozhd media holding Natalia Sindeeva, the designer Dmitry Loginov, the actress Lyubov Tolkalina, the TV presenter Alexander Anatolyevich, the designer Masha Tsigal and others.