While recording their new album, the musicians studied various philosophic and neurobiological research. They also talked to the specialists of The Moscow Centre for Consciousness Studies at the Philosophy Faculty of Moscow State University and the Institute for Advanced Brain Studies of the Moscow State University. Konstantin Anokhin, a Russian professor, corresponding member of the Russian Academy of Sciences and the grandchild of a legendary soviet scientist, was their mentor in the field. As the result, every song on the album is dedicated to a scientific matter or a phenomenon, which is reflected in the name of the track.
The meaning of the music became the starting point for the concept of the event — "edutainment", a pastime that combines entertainment with an an educational element. The venue for the event was the rooftop restaurant in the Skolkovo innovation centre. 300 invitees participated in the public talk that was the first part of the presentation. Tatyana Chernigovskaya, an expert in neuroscience and psycholinguistics, doctor in biological sciences, and Dmitry Volkov, an entrepreneur and doctor in philosophy, were the key speakers at the event. The public talk ended with an audio-visual show and the presentation of a few songs from the new album.